To incorparate events for this into your website without the need for an rss or xml feed parser, simply cut and paste the following code into your website after you have configured it above.
To make the iframe resize itself to the proper height requires some additional work, create a file on your sever called "embed_helper.html" and paste the following code into it:
Your path Your URL_ENCODED_PATH_TO_EMBED_HELPER:
Now use the following code instead of previous snippet on your website after you have configured it above. Replace URL_ENCODED_PATH_TO_EMBED_HELPER with the url encoded location on your server where you placed the above file.